When you cut a tree and sell the wood, you will earn money. When you plant a tree, you are creating value, but you won’t get paid. Our ecology and economy are out of balance. We have created a new value system that helps motivate people by encouraging them to act in a more sustainable way through a fun and engaging experience. Eating meat-free meals, switching to a green energy provider or riding a bike to work can earn you ECOs which you can spend in our new sustainable marketplace to buy ecological experiences, services and goods. This is a new way to track, measure and reward sustainability so that now you can do good and get paid.