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Waterkant Festival is a showcase for innovation in Northern Europe!
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Thursday, June 13

15:00 CEST

Quadruple Helix Modell for Multi-Stakeholder-Dialogue in regional development projetcs
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

Quadruple Helix Modell for Multi-Stakeholder-Dialogue in regional development projetcs
FieldTrip of the Students from the University of Applied Sciences Magdeburg within their project: Magdeburg: European Capital of Culture 2025 (ECOC)

The aim of this 3-semester long project led by Prof. Dr. Anke Trommershausen and Daniela Marzavan is to enhance the sustainable participation of the FH Magdeburg in the application of the city of Magdeburg to become European Capital of Culture in 2025.

Hereby the projects that will be implemented in the city by the students should have an impact on its citizens beyond the ECOC application and therefore facilitate the sustainable dialogue between Industry, Policy, Science and Civil Society.

Throughout the Design Thinking process the students defined the challenge applying qualitative research methods, then focused on four personae each representing one Helix and developed ideas, that will be presented an discussed at the Waterkant festival. The feedback will be passed along to the students from the next semester who will implement the ideas in the city of Magdeburg.
Furthermore we used the concept of the Quadruple Helix Modell (Carayanis/Grigoroudis 2016) for sustainable regional development in a Multi-Stakeholder-Dialogue to make sense of the data and create human-centered innovative ideas.

Are you interested in applying the Open Innovation Model of Quadruple Helix to your own regional development project, or what to learn more about using Design Thinking in teaching assignments? Were you involved in the ECOC application of a city or in students projects that continued existing beyond the course (like www.deinraum.sh or the  Waterkant Festival)?  Or do you simply want to give our students constructive feedback? Then please join our session!

avatar for Daniela Marzavan

Daniela Marzavan

Daniela Marzavan wears different hats like lecturer, researcher and advisor. She operates within/between the disciplines of design research, design thinking, management studies and organisational change, working intercuturally and cross-sectors. You can come across her teaching at... Read More →

Thursday June 13, 2019 15:00 - 15:45 CEST
New Work

16:00 CEST

Create your own Chatbot tourguide for your museum.
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

In this workshop you will learn:
- “What is a chatbot?" Different types of this subject from artificial intelligence to textbased chats on your personal smartphone.
- “Why is a chatbot useful in the museum?” Modern mediation as a chance for smaller museums with limited budget and curious visitors.
- “How can you create your own chatbased tourguide?” Practical introduction in the chatbot automation platform of helloguide.

*important note*
We’re super lucky to have Ines join the festival - but she can only be there on Thursday. So please note that this workshop takes place before the official festival programme begins. Please arrive on site around 3:30. There will be an early check-in available in the entrance hall. 

avatar for Ines Woermann

Ines Woermann

helloguide GmbH
CEO and Co-Founder of helloguide GmbH, the easiest way to build a chatbased tourguide for museums, cities, media and brandsInvested by Next Media AcceleratorMother of 3 kids who inspired me to found this companyProfessional background: Master in business economics, Head of Marketing... Read More →

Thursday June 13, 2019 16:00 - 16:45 CEST
New Work