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Friday, June 14 • 13:00 - 13:45
Can you really manage NEW WORK? This trojan horse that might challenge your core values!

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About ten years ago the coworking movement was emerging in Europe. Its initiators were mostly people from the open source/open design/open culture/open everything communities. It was in times of a global financial crisis that young graduates and creative industry freelancers set the ground for a new way of working in Europe, and helped strengthen this global.
The utopia was that one day talents would recruit corporations they want to work for and not vice-versa. The utopia was that one day people would be able to choose when and form where the work. Most notable, the utopia was that one day people will ask for and co-create the reason why they work. The utopia turned into reality for many people.
Today some corporations, banks and governments hire us, the generation Y pioneers who kicked off this movement, to show them how to change their organizational culture. Most of them transform their offices into corporate-coworking spaces or workshop playgrounds, do some workshops and call it new work.
When you get inspired by a movement that emerged from values like sharism, openness collaboration, community and sustainability, then picking only the low hanging fruits (i.e. setting up a workshop room) does not prevent those values to come along and invade your organization from the inside. The taste of the fruits will still be revolutionary.
These values question power structures and the way organizational work has been managed since the third industrial revolution. If the manager's task is no longer to organize resources and optimize processes towards profit maximization, then..what is their role? If sticks and carrots, divide and conquer and similar strategies don’t work anymore…what are the new strategies? If a MBA degree continues to be the entry ticket to the C-Suite, then what should be taught in MBAs? (How) can managers successfully manage tomorrows organisations?

This session will sketch out the sequence of events from the past 10 years from the perspective of a coworking and industry insider. We will discuss possible paths for the next 10 years, while taking the current crisis and the much younger movement behind it into consideration.

avatar for Daniela Marzavan

Daniela Marzavan

Daniela Marzavan wears different hats like lecturer, researcher and advisor. She operates within/between the disciplines of design research, design thinking, management studies and organisational change, working intercuturally and cross-sectors. You can come across her teaching at... Read More →

Friday June 14, 2019 13:00 - 13:45 CEST
New Work