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Waterkant Festival is a showcase for innovation in Northern Europe!
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Friday, June 14 • 12:00 - 12:45
Why Marketing and Communication is important when you are a tech-driven start-up

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I will present why asking yourself questions about your customer segments and your customers challenges is important even if you are not a Marketing person. I will show what insights we gained when we started talking to customers for our product development as well as for our communication. And I will give you good reasons why it is important to talk about your 'road to market' an an early development stage of your tech product

avatar for Nele Dageförde

Nele Dageförde

Adello is a Mobile Advertising agency. Adello delivers exceptional accuracy in audience targeting through award-winning deep learning technology and self-improving campaigns. We use real-time machine learning that automatically improves mobile advertising campaigns.Founded in 2013... Read More →

Friday June 14, 2019 12:00 - 12:45 CEST
Black dome