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Waterkant Festival is a showcase for innovation in Northern Europe!
Take a look around here to get into the #waterkant universe and get a glimpse of what is awaiting you on 13th—14th of June at the MFG5 in Kiel. Enjoy!
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Friday, June 14 • 12:00 - 12:45
Purpose beats products – why attitude is the key to building a meaningful brand

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Together, we will deep-dive into the world of building meaningful brands from a strategic point of view. We are convinced that – especially in our saturated markets – the brand is the strategic foundation of every company and especially of every startup: Brands are formed in the consumers’ minds based on all the experiences they make with a company. The question everybody should be able to answer: What do we stand for? Because nowadays, people don’t buy products, they buy what they identify with: purpose, values, attitude.

avatar for Martha Kift

Martha Kift

Co-Founder & MP, Marken von Morgen
Michele and I are two free-spirited and purpose-driven idealists who want to empower entrepreneurs and founders to tap their full potential.As brand strategists, we transform ideas, products or companies into brands, providing clarity and focus for our clients’ business development... Read More →

Friday June 14, 2019 12:00 - 12:45 CEST